Jennifer Lopez unveils her new fragrance, 'Promise'

today Sep 27, 2019
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Jennifer Lopez has been working on a new fragrance.

The singer, actress and fashion icon has announced the launch of ‘Promise,' the 25th scent in her fragrance empire, reports WWD.

The perfume, which is now on sale online at Ulta Beauty and set to roll out in stores on September 28, is described as "the essence of a multifaceted and powerful woman." It features top notes of Italian tangerine, pink berries and nashi pea, a middle of orris, jasmine sambac and dewy honeysuckle and a woody, crystallized amber base.

The superstar, 50, took to Instagram to share the news of the drop with her 101 million followers, posting images from the official announcement alongside the message "Today was SOOOO special!!!" She also offered fans a glimpse of the official campaign imagery, which sees her posing in a slinky, metallic dress.

Since 2002, Lopez has built up a major fragrance business including popular pillars such as ‘Glow' and ‘Live.' She is a key player in the celebrity fragrance business, which has seen a resurgence recently with the addition of scents by stars such as Kim Kardashian, Ariana Grande and Hollywood actress Michelle Pfeiffer. However, Lopez's beauty industry expertise isn't limited to scent -- she launched a 70-piece makeup collaboration with Inglot last year, that spanned mascara, lipsticks, eyelashes, blush, eyeshadow and bronzers.

The news comes at a busy time for J-Lo, who was also announced this week as one of the headline acts for the 2020 Super Bowl half-time show.

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