Jaeger Christmas trading boosted by record online sales

By

Lauren Walker

Published
Jan 13, 2014

British premium brand Jaeger has reported a 20% increase in sales for its quarter ended December 28th, compared to the same period last year. Performance was underpinned by 57% jump in online sales following a recent overhaul of the brand’s online store.

Sales at the brand’s concessions also increased by 21% over the quarter and trading at Jaeger’s recently refitted Regent Street flagship was up over 50% in the run up to Christmas.

Colin Henry, CEO, commented: “We are extremely pleased with this strong performance, particularly as trading across the sector during this period was very competitive.

Since Better Capital’s acquisition of Jaeger in April 2012, a significant amount of capital has been invested in the business with this successful strategy beginning to show visible results.

In October, the brand announced a five-year plan to bring 10% of its manufacturing back to the United Kingdom. Henry added: “It is still early days in our turnaround and there is much to do to capitalise on the significant opportunities that we have. This performance gives us good momentum as we go into 2014, our 130th year, where we shall continue to develop the Jaeger brand and progress with our strategy.”