G-Star guarantees its jeans won’t fade

Dutch brand G-Star is taking a stand against the vintage trend with the launch of its DeepTones treated jeans as part of its next Autumn/Winter collection.


The DeepTones treatment will also be used on jackets

According to G-Star this “innovation”, which has also been patented, guarantees that the colour of the jeans won’t fade even after washes. The process depends on a molecular treatment.

All of the brand’s iconic models (for both men and women) will be available in the DeepTones range: G-Star Elwood, 3301, New Radar, Arc Pant and Midge. Classic denim jackets will also be included in the range.

The range will be retailed at typical G-Star prices, around 120€ per item.

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