FaceGym launches in Australia, New Zealand in deal with Mecca
London-based skincare brand FaceGym has just launched into Australia and New Zealand, opening its first studio there and announcing an exclusive partnership with beauty retailer Mecca.
The ‘facial fitness’ brand has partnered with the local beauty retailer to offer ANZ consumers access to its facial workout and collection of skincare products and tools.
As well as the first studio, the products are now available in 30 doors across Australia and New Zealand and online at mecca.com.au and meccabeauty.co.nz.
The launch comprises a “curated edit” of the products including “hero” items such as Hydro-Bound serum and best-selling Skin Changer 2-in-1 essence-toner, alongside the “first-to-market” collagen skin booster Active Blast and cheekbone carving make-up artist item Multi-Sculpt Gua Sha.
The new studio is inside Mecca’s George Street Sydney flagship and will offer seven full face workouts “all of which have been exclusively customised for the Australian market offering the customer a completely unique experience they won’t find anywhere else in the world”.
FaceGym founder Inge Theron has been opening new studios across the UK and US markets in recent years, as well as unveiling the debut skincare collection.
She said that there’s been strong demand from the Australian market for some time, driven by publicity due to “a number of Australian celebrity fans and an increased engagement across social channels”.
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