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Jun 18, 2022
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Estee Lauder names new Origins, Bumble and Bumble brand heads

Published
Jun 18, 2022

Estee Lauder Companies (ELC) announced on Friday the appointment of two new presidents to lead the cosmetic giant's Origins and Bumble and Bumble brands, respectively.

Amber Garrison (left) and Corey Reese - Estee Lauder


The New York-based company said ​Amber Garrison has been named global brand president, Origins and Corey Reese has been promoted to senior vice president, GM, Bumble and Bumble, effective July 1. Both leaders will report to Jane Hertzmark Hudis, executive group president, and serve on the company’s executive leadership team.

“These appointments reflect our company’s commitment to enabling top talent with meaningful career growth opportunities and demonstrate the company’s unwavering confidence in their leadership to further maximize the growth potential of each brand,” said Hertzmark Hudis.

Garrison will be responsible for driving Origins’ short-term and long-term strategy, both globally and in key markets. She will focus on elevating brand equity, broadening consumer reach, and driving the brand’s innovation and hero product strategies to the next level, keeping in line with Origins' mission of combining the best of nature and science to lead in the fast-growing active naturals space.

Garrison joins Origins from Bumble and Bumble, where she served as global brand president. Prior to Bumble and Bumble, she held the position of vice president, corporate strategy, where she led the development and deployment of ELC’s corporate strategy and 10-year strategic compass.

​“A recognized leader, Amber brings to Origins a combination of brand-building expertise and deep strategic acumen,” said  Hertzmark Hudis. “At the helm of Bumble and Bumble, Amber unlocked the power of the brand by understanding its DNA and styling roots; providing the vision to take the brand into the future; and leading a turnaround by focusing on innovation, hero products, the brand’s digital evolution and  inclusion, diversity and equity. Amber’s track record of successful brand transformation, while mindfully preserving the heart and soul of a brand, make her ideally suited to lead Origins into its modern future.”

Succeeding Garrison, Reese will lead the Bumble and Bumble's strategy to accelerate fast-growing consumer segments, channels and markets; spearhead new product and commercial innovation with a focus on hero products; and further strengthen Bumble and Bumble’s digital footprint. He will continue to reinforce brand storytelling across all platforms, building on the brand’s style, professional salon equity, and commitment to inclusion and individuality.

“A highly collaborative leader, Corey brings to Bumble and Bumble a strong tenure of working alongside indie and artistry brands to harness their potential and nurture their growth. With a passion for hair care, a deep appreciation for creative, an ability to lead across disciplines and a commitment to advancing inclusion, diversity and equity, Corey is well-positioned to lead Bumble and Bumble into its next chapter of growth,” said Hertzmark Hudis.

Prior to Bumble and Bumble, Reese served as ELC's ​vice president, strategic initiatives and business operations, supporting brands M.A.C, Clinique, Tom Ford Beauty, Smashbox, GlamGlow and Too Faced.

Before that, Reese served as vice president, senior corporate counsel and assistant secretary, where he was responsible for a wide range of corporate legal matters, such as mergers and acquisitions, global corporate subsidiary management, corporate finance, corporate governance and board affairs, securities, and corporate philanthropy.

 

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