El Ganso to launch in the Middle East, plans 15 openings in 5 years

El Ganso, the company partly owned by LVMH’s private equity firm L Catterton, is set to launch in the Middle East with the opening of a first store in Kuwait, announced the brand in a press release.

The upmarket clothing label aims to open up to 15 new stores in the Middle East in the next five years, especially in countries such as Kuwait, the United Arab Emirates, Saudi Arabia, Qatar and Bahrein.

Co-founder and CEO Alvaro Cebrian said he is “very excited” about the company’s international expansion plans. “We are entering completely different markets and this will be a challenge. We hope to captivate them with our design and origins,” he said.

The first El Ganso store is due to open this summer at The Avenues shopping centre in Kuwait, a leading shopping destination in the Middle East. The launch will be facilitated by Alshaya, a franchise operator based in Kuwait which represents over 80 brands in the region.

The fashion label continues its international expansion with this step. The new store will add to a portfolio of over 190 points of sale spread across 11 countries, including Spain, France, the UK, Portugal, Italy, the Netherlands, Germany, Belgium, Chile, Mexico and Kuwait.