Ebay expands authentication program to streetwear

By

Jennifer Braun

Published
Jun 4, 2023

Global commerce platform Ebay has expanded its authentication program to streetwear. 

As of this month, 'Authenticity Guarantee' will be available for new and pre-owned inventory sold for more than $200 from brands like Aimé Leon Dore, Fear of God, Kith, Supreme, Off-White, Palace and Stone Island. 

Looking ahead, by the end of September, the service will expand to include streetwear from additional brands like adidas and Nike, as well as luxury brands like Gucci, Prada, Louis Vuitton and more.

As part of the program, all eligible streetwear bought and sold in the U.S. will be vetted and verified by Ebay's team of professionally trained authenticators. The process takes place in Ebay's new state-of-the-art facility in New Jersey.

"Ebay has pieces from nearly every notable streetwear drop that's ever happened – whether in 1993 or 2023," said Garry Thaniel, global GM of sneakers and streetwear at Ebay. 

"We've heard loud and clear from our enthusiast community that they want to be able to come to Ebay to buy and sell apparel in the same seamless way that they can sneakers. With the launch of Authenticity Guarantee for streetwear, we're delivering on that ask.”

This strategic move marks its sixth category to benefit from the program. Currently, Ebay's authentication service covers sneakers, watches, jewelry, handbags, and trading cards.