Dunhill expands in South Korea

The British heritage and tailoring expertise of luxury menswear brand Dunhill have arrived in South Korea with the opening of two new retail locations.

The brand, founded in London in 1893, has opened the spaces within the Lotte department stores in the Seoul district of Jamsil and Southern city of Busan.

They will be followed by a third location opening in Spring 2020, Dunhill announced.

With over 90 stores in 16 countries, the latest openings continue the label’s global expansion in Asia. It already operates locations in Tokyo, Shanghai and Hong Kong, among others.

“The opening of two new stores in South Korea is an incredibly exciting strategic milestone for Dunhill as we endeavor to re-introduce our new vision for the house within this important market. We are proud to partner with Lotte, whose exceptional reputation within the region will be key in once again establishing our position as the leading luxury British menswear brand,” said CEO Andrew Maag.

The stores’ interior features white wood panelling, walnut burl cabinets and metal details, providing a luxurious backdrop to the house’s ready-to-wear, leather goods and fine accessories collections.

Dunhill expands in South Korea

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