Dsquared2 and Ovo unveil menswear collaboration

today May 19, 2019
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Drake's OVO label has cooked up a fashion collection with Dsquared2.

The Canadian rapper's brand, October's Very Own, and the ready-to-wear label have launched a capsule menswear collection focusing on streetwear-inspired separates.

The line includes an embellished denim jacket, jeans, t-shirts, a hoodie and tracksuit pants combo and a beanie and baseball cap, and has been modelled on Instagram by Dsquared2 founders Dean and Dan Caten, also both Canadian. 

The series, on sale starting May 17 online at octobersveryown.com and at OVO's flagship stores in Canada, the US and the UK, features a reworked version of the OVO owl motif. The design centers on two owls in a nod to the new partnership between the two brands.

The OVO fashion collection, which spawned from a wider record label of the same name, first launched in 2011, and has seen collaborations with the Toronto Raptors, Canada Goose and Air Jordan.

Dsquared2 has also been doubling down on collaborations lately; the brand teamed up with fashion photography duo Mert Alas and Marcus Piggott this February on a '90s-inspired capsule clothing collection for men and women dubbed 'Mert and Marcus 1994 x Dsquared2'. 

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