Dior stages takeover of Bergdorf Goodman's Fifth Avenue flagship

By

Gabriella Lacombe

Published
Nov 14, 2019

Dior has temporarily taken over Bergdorf Goodman’s New York flagship on Fifth Avenue.

Launched on November 11 and set to run through November 25, the takeover celebrates the iconic fashion house’s newly launched cruise 2020 collection under  creative director Maria Grazia Chiuri, as well as Dior’s newly opened handbag shop on the flagship’s main floor and a remodeled ready-to-wear boutique on the second floor.

During the store-wide takeover, shoppers will have the opportunity to access Dior’s signature personalization service ‘ABCDior' on all of the brand’s book totes, handbag straps, backpacks, and more, allowing for unique touches to be added to pieces within 48 hours.

In the store’s second-floor hallway, highlights from the collection make their debut exclusively at Bergdorf Goodman, while five windows inspired by the collection feature camouflage looks available only at the flagship. 

As an added boost to the takeover, the Fifth Avenue store will be decorated with a nearly life-sized Baobab Christmas tree installation, as well as Chiuri’s cruise 2020 camouflage motifs, which will line the main floor escalators and elevators. 

Customers can shop Dior cruise 2020 ready-to-wear and footwear now at Bergdorf Goodman’s Fifth Avenue flagship. 

The Dior event marks the latest buzz-heavy partnership for Bergdorf Goodman, following a temporary "curated shopping experience" with sneaker marketplace Goat in August and a pop-up with Hong Kong-based designer Marie France Van Damme in May.