Danish designer Henrik Vibskov opens first pop-up store in Paris
today Nov 27, 2018
The first Parisian pop-up store by Danish designer Henrik Vibskov, featuring his collections and his full menswear and womenswear ranges, will open at 13 rue Taylor from November 29 to December 29.
The 65-square-metre store is located at the premises of an art gallery regularly used by the designer’s PR agency, the Vald Agency, to stage events. The store will showcase Henrik Vibskov’s men’s and women's collections for the autumn/winter, plus a selection of seasonal accessories, including shoes and scarves, Vibskov’s fragrance line and several books on his creations.
Henrik Vibskov is renowned for his performance shows with artistic stage sets, and will decorate the store with elements and installations used for his Autumn/Winter 2018-19 catwalk show.
Until now, Vibskov’s label was distributed by multibrand retailers. By opening this pop-up store, Vibskov wants to “take advantage of an opportunity to test the label on the Parisian retail scene and realise an old dream,” and to “connect with his loyal clientèle and reach out to a new audience in a more intimate context than that of the fashion weeks and the main tourist season.”
Henrik Vibskov currently operates two monobrand stores, one in Copenhagen and the other in New York, and if the Paris test is positive, it may well be extended.
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