Crocs taps Vera Bradley for colorful footwear collaboration
today Jul 2, 2019
Crocs, Inc., the Niwot, Colorado-based company famous for its plastic clogs, has teamed up with luggage and handbag brand Vera Bradley to release a colorful collaborative footwear collection.
The limited-edition collection features four Crocs silhouettes: the Classic Clog, the Sloane Slide, the Kadee Flat and the Freesail Clog. These are available in three patterns channeling signature Vera Bradley aesthetics – Mint Flowers, Fireworks Paisley and Moonlight Garden – in a palette ranging from intense electric and royal blues and vibrant green to soft peach and rose pastels.
Pieces are priced from $39.99 for the Kadee Flats to $49.99 for select Classic Clogs.
“Crocs and Vera Bradley are both accessible brands that value individuality and self-expression, which is why we’re excited to unveil this fun, colorful project,” said Michelle Poole, chief product and merchandising officer at Crocs in a release. “We’re confident that the Vera Bradley + Crocs footwear collection will be a head-turner for students going back to campus, moms on the go, and anyone seeking stylish comfort.”
“Crocs’ legendary comfort, style, and value and Vera Bradley’s focus on beautiful solutions, makes this a perfect collaboration. Both Vera Bradley and Crocs fans love fashion, function, and fun,” added Vera Bradley CEO Rob Wallstrom.
The two brands have been doubling down on collaborations recently, with Crocs signing off on creative partnerships with everyone from American rapper Post Malone to Japanese apparel brand Beams, while Vera Bradley has collaborated with Gillette Venus and Starbucks Asia.
The Vera Bradley + Crocs collection is available to purchase now in the two brands’ brick-and-mortar stores, as well on their e-commerce websites.
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