Chinese apparel brand Inxx launches U.S. online platform
today Mar 12, 2019
Chinese high-end streetwear company Inxx has entered into the American market with the launch of its U.S.-dedicated e-commerce site, offering products that mix Eastern elements with Western silhouettes.
Founded in 2013, the Inxx company operates its namesake label, Inxx, as well as the streetwear label Inxxstreet and X Concept Stage, which the company calls "a conceptual high-end buyer's select shop," offering brands like Juun.J, Facetasm and Heliot Emil.
The U.S. platform will launch with a selection of Inxx label product that will be handled from the company's logistics center in New York, according to WWD, with average prices ranging from $54 to $1,185.
Inxx comes to the new region with a solid foundation in the Asian market - particularly among Millennials - pushing its international growth, with the company having recently set a one-day sales record of $3.5 million during Singles' Day, a Chinese shopping holiday.
Given the increasingly global nature of street style, the brand anticipates that its mix of Eastern elements and Western silhouettes will resonate with U.S. consumers, particularly in its latest SS19 collection.
Described as being "rooted in Chinese heritage and grown in American streets" in a press statement, the SS19 pieces were designed in collaboration with Japanese actor and musician Yosuke Kubozuka, who also acts as Inxx's brand ambassador.
Previous to the new e-commerce platform's launch, Inxx appeared in the U.S. for its New York Fashion Week debut with Vfiles in 2018, showing a range of tie-dyed and washed denim looks. Withholding specifics, the company isn't shying away from ideas of further international expansion.
“We want to open up to a broader market and develop more forward-looking and global design paths while forming our own symbols,” said Inxx co-founder, Henry Mao, who founded Inxx with Sam He.
Currently, Inxx operates over 110 stores throughout China, in addition to managing an e-commerce presence on Alibaba's Tmall.
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