Brooks Running restructures EMEA management to support double-digit growth

In an effort to support double-digit growth across its EMEA (Europe, Middle East, Africa) region, sportswear brand Brooks Running has announced it will divide its European business into three commercial territories. The company has named Hamish Stewart, Bastian Huebschen and Coke Salvans as the managers of the new North, Central and South European divisions. 


Brooks Sports has alsoappointedFranck Mesnage asnew EMEA Sales Director andJim Miles asEMEA Marketing Director. - Via Brooks

In his new role, Stewart will manage the United Kingdom, Benelux and the company’s European Trade and Distribution business. With over 25 years of experience with the company, Stewart has served in multiple leadership roles in the company's U.S. and European divisions. 

Huebschen will continue to manage the central European region, covering Germany, Austria and Switzerland. He has worked with the company for over 16 years.

Salvans will oversee the Southern territory, including Italy, France, Spain and Portugal. Salvans is the newest addition to the company, having begun his work at Brooks in October. According to a company statement, Salvans has over 20 years of experience in the sporting goods industry in Southern Europe.

In addition, Brooks Sports announced that it has appointed Franck Mesnage as new EMEA Sales Director and Jim Miles as EMEA Marketing Director.

Mesnage began his role on September 1, and previously served as the company’s country manager of France and Benelux.

Miles joined Brooks as EMEA marketing director on November 1 after holding the role of global business director at media agency Starcom. In his new role, Miles has replaced Austin Simms, who now serves as vice president of marketing, digital and strategy at Brooks global. 

​“We believe that this new leadership structure will enable our highly capable country teams to continue leading in their respective markets, each of which have their own distinct characteristics,” said Matt Dodge, managing director of Brooks EMEA, in a release. “At the same time, this structure will also help us create more strategic alignment across our European business.”

Brooks Running is a subsidiary of Brooks Sports Inc. 

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