Avon boosts its digital media with virtual Content Studio
today Feb 25, 2019
Avon Products is strengthening its digital domain, appointing S4Capital's global creative production company MediaMonks to support its new Content Studio.
The virtual tool will be used to develop and distribute high-quality brand and product content at scale, including videos, gifs and gamified content as well as "new and innovative formats," in order to boost Avon's growing online sales. In a press statement, the company said the tool is expected to cultivate up to 12,000 assets annually in Avon's 50+ worldwide markets, all of which will be tailored to meet the needs of local consumers.
"MediaMonks will provide an ongoing stream of relevant content, delivered at scale – multi-language, multi-platform – and deployed weekly," Avon explained in a statement. "The studio will integrate data and analytics, inform the development and deployment of consumer-relevant content and optimize performance."
The beauty company further said that it had chosen to partner with MediaMonks "based on their ability to create high volumes of culturally relevant work," and, following the production company's merger with S4Capital, its capability to consolidate its data, media, and creative production capabilities.
As the company continues its "Open Up Avon" strategy and digital refresh, the new digital tool is set to drive progress through its "always-on" distribution, allowing Avon to leverage its digital channels to communicate with millions of representatives and customers.
MediaMonks will launch the Content Studio in the UK, Brazil, Mexico and Russia this March.
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