Australian activewear brand Lorna Jane plans latest U.S. expansion

By

Gabriella Lacombe

Published
Feb 19, 2019

Australian women's activewear brand Lorna Jane is expanding it's U.S. presence with the opening of eight more stores in the country, bringing the brand’s store count to 38.

New locations include California stores in Palm Desert, Westfield Century City in Los Angeles, and La Jolla's Westfield University Town Center; as well as stores in Domain Northside in Austin, Texas; and City Creek Center in Salt Lake City, Utah.

In addition, the brand will also open its first outlet store in Camarillo Premium Outlets in Camarillo, California, where the label will rub shoulders with neighboring brands like Nike, Adidas, Michael Kors and Calvin Klein.

Scheduled to open in spring of this year, the 1,348-square-foot Salt Lake City store marks Lorna Jane's expansion into a new market, while the 1,328-square-foot Austin store will join the brand's existing Texas locations in Dallas.

In addition to the new Los Angeles and La Jolla locations, Lorna Jane also plans to open a store with Westfield in San Jose, California, which is scheduled for completion later this year.

"These store openings are the latest developments in Lorna Jane’s retail expansion strategy to grow the brand and amplify its brand presence in North America and expand upon the brand’s retail store network of 31 existing stores across California, Arizona, Hawaii, Nevada, Texas, Washington and Utah," said Scott Lifschultz, president of SPL Realty Partners, the firm that oversees Lorna Jane’s portfolio of stores in the United States, in a release. "In addition to expanding its footprint in the U.S., we’ve been repositioning its existing fleet to ensure the brand is well placed to showcase its premium product offering."

According to a press statement, this latest expansion follows the brand's strong growth in the North American, European and Asian markets, as well as on its e-commerce platform.