Asics names Raucher to key EMEA product and marketing role

Japanese sports giant Asics has named Gary Raucher as Executive Vice-President, of its new Category operation, in charge of its marketing, merchandising and product across the EMEA region.


Asics

 
Previously the Global Head of Marketing at sat-nav specialist TomTom and the Global Head of Brand and Communications at electronics giant Philips, both of them Dutch companies, he has more than 20 years of marketing experience and “a proven track record of accelerating business transformation and growth.”

As mentioned, his new Asics role sees him leading the new Category organisation, which is “focused on driving growth in running, core performance sports and sports style” in the region. 

The company said that Raucher is “recognised as a thought leader in building strong global brands and developing innovative communications.”

As well as the time spent at TomTom and Philips, prior to joining Asics, he also co-founded a strategic brand consultancy working with brands “to develop insight-led marketing strategies, drive consistent marketing activations and build world-class marketing capabilities.”

Alistair Cameron, CEO of Asics EMEA, said has “an outstanding track record of building global brands. With Gary leading our new Category organisation, I am confident we will accelerate our future growth. The recent changes we have made to our organisation will enable us to drive category-specific strategies and take a more holistic view of the market.”

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