350 brands to present their Spring/Summer 2023 collections at Playtime Paris

By

Sarah Ahssen

Translated by
Roberta HERRERA

Published
Jun 20, 2022

After welcoming 2,000 visitors to its January 2022 edition, which marked the resumption after months of closure due to the coronavirus pandemic, Playtime Paris will be returning from July 2 to 4 at the Parc Floral de Paris.

The children’s trade show will bring together 350 brands, 30% of which are newcomers. These include the ready-to-wear brand for moms-to-be, Naissance Publique, and the fashion brand for 0 to 2-year-olds, Petit Minus.

Some 70% of the exhibitors that will be presenting at the show are fashion brands; the remaining 30% are from the decoration, cosmetics and maternity industries. The list of participating fashion brands includes eco-friendly sneaker manufacturer Veja, Arsène et Les Pipelettes, Poudre Organic and Milk On the Rocks.

The New Now space will highlight the 10 brands selected by Barbara Perino, founder of Lemon Magazine, while Segular, designed as a pop-up store, will bring together 10 young brands offering short collections such as Cèucle and its unisex and upcycled range of clothing.

Finally, in a dedicated space, Fashion Snoops will reveal the upcoming trends for Spring/Summer 2023.

The Playtime New York show will be held from July 31 to August 2 and will feature 260 brands.