​UK e-tailer Atterley goes into administration

By

Barbara Santamaria

Published
Jan 7, 2016

Online fashion brand Atterley, operated by Maison Seven Limited, has informed it was placed into administration on January 5th and has stopped trading. The company will not take any further orders, but it said all orders placed prior to the appointment of administrators were honoured.

Atterley, which was formerly known as Atterley Road, is now under the management of KPMG insolvency practitioners to try to stop the company from being liquidated.

Launched in 2012, Atterley secured a £2 million investment from former Tesco CEO Sir Terry Leahy and former Best Buy CEO Bob Willet in 2014. The online shopping destination introduced its own branded apparel and accessories line in June 2015 and launched a pop-up store in East London in December.

All 17 staff members have been made redundant and, according to a statement, the administrators are currently seeking offers for the business and assets, including the brand, stock, website and associated intellectual property.