Selfridges’s EveryBODY campaign, which celebrated the beauty and strength of the body, has been recognised for its ability to boost footfall and connect with customers at the World Department Store Forum.
Parsons is the personal makeup artist for Gigi Hadid, who has been a face of Maybelline since 2015. Having worked on Maybelline campaigns starring Hadid, Parsons will take on a more official role at the cosmetics brand.
Laura Mercier Cosmetics has announced that makeup artist Mario Dedivanovic, of Kardashian fame, will join its roster of celebrity beauty gurus including Pati Dubroff, Jenn Streicher and Mary Greenwell.
Adidas is definitely on a roll, having recruited the 21-year-old superstar model as brand ambassador. The partnership is part of a recent spate of powerhouse celebrity collabs engineered by the German sportswear giant.