Published
Jul 19, 2010
Jul 19, 2010
Wrangler labels Blue Bell line made in USA
Published
Jul 19, 2010
Jul 19, 2010
|
Initially launched back in autumn-winter 2009/2010, Blue Bell is a premium jeans line and, until now, only appealed to menswear. Since its debut the line has only been available in Europe, but Wrangler has now decided to also sell this line in the US. "Usually, the collections differ between Europe, the States and Asia. For Blue Bell, it will however be the same collection on both sides of the Atlantic," said a headquarter's representative.
To differentiate Blue Bell, Wrangler stated that it will be shown at the L.O.C.K, area at Berlin's Bread & Butter, which also hosts Lee 101 and Levi's Vintage Clothing.
Copyright © 2024 FashionNetwork.com All rights reserved.