Séraphine opens first store in France

By

Sarah Ahssen

Translated by
Benjamin Fitzgerald

Published
Sep 8, 2017

Sérahine has opened its very first store in Paris, located at 4 place Saint-Sulpice, in the sixth arrondissement of the city of lights.  

Launching in London in 2002 under the guide of France's Cécile Reinaud, the maternity fashion label has experienced high visibility since its debut, thanks to big names like Claudia Schiffer, Shakira and Kate Middleton, who all wore some of the brand's pieces during their pregnancy.

In its Parisian setting, Séraphine stocks its full mid-level ready-to-wear apparel, lingerie, denim and swimwear collections for future mothers. The band currently boasts nine stores globally: two in New York; three in London; one in Hong Kong and Leeds, and another in Dubai. In France, complementing the new Paris boutique, the brand is also sold in department store Galeries Lafayette Haussmann and via its online store.

In 2016, Séraphine recorded revenues totalling 16 millions pounds (17.4 millions euros).