Panorama Berlin announces layout changes

Panorama Berlin is returning this January with all the latest trends of the upcoming Fall Winter season. Under the slogan ‘Shaping Identities’, more than 800 exhibitors will come together in a 45,000 sq mt exhibition space across eleven halls.

Panorama Berlin
 
Panorama wants to establish its position as a service provider and an industry hub. “After ten successful seasons, we decided to revise our current concept,” said Jörg Wichmann, CEO of Panorama Berlin. “’Shaping Identities’ describes both our mission and what we encourage our brands to do, sharpen their profile and present a strong message.”

“Thanks to a new hall structure, expanded lifestyle areas and our new community areas, Panorama Berlin remains the best platform for this,” continued Wichmann. The new layout makes it easier for buyers to navigate across the offering, with dedicated areas for men and women’s which blend seamlessly with each other from casualwear to formalwear, and from classic to progressive.

Nova Concept - Panorama Berlin
 
Hall 1 will showcase high-quality womenswear, while Hall 3 will focus on clothing for a younger, more extroverted customer. Hall 5 will be dedicated to accessories.

Menswear will be presented in Hall 2 and Hall 4, spanning across traditional menswear, streetsyle and unisex collections. In Hall 6, footwear collections will take centre stage, while a new platform for sustainable fashion will take place at Hall 7 alongside a plus-size fashion area and a an event space for talks.

Hall 9 will be the home of denim and streetwear and will host the "Selvedge Run - Trade Show for Quality Garments and Crafted Goods" tradeshow at Marshall House.

The next edition of Panorama, taking place from 16-18 January, will feature several lifestyle areas, which will bring a sense of being at a modern department store. Products and gadgets specially selected for the respective target groups will be presented in these lifestyle spaces.

Returning brands including Marc Cain, Oui, Vagabond, Fila, Chiemsee, Guess, Miss Sixty, Bench, Desigual and Jack & Jones have already confirmed their presence at the upcoming show. Meanwhile new exhibitors will include Sandara, Codello, Adax, Norton, My Jewellery, Zoey, Chasin and Paddock’s Jeans.

Panorama Berlin is jointly organised by Panorama Fashion Fair Berlin GmbH and Messe Berlin GmbH. Last season, the show attracted nearly 50,000 visitors from 96 countries, and hosted more than 700 brands. 

Translated by Barbara Santamaria

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