Milliner Helen Kaminski debuts Australia flagship, plans global expansion

By

Benjamin Fitzgerald

Published
Sep 23, 2016

Australian headwear and accessory brand Helen Kaminski will officially launch its Australian flagship next month in Sydney.

Located in Queen Victoria Building (QVB), the opening marks an Australian first for the Sydney-based brand, following the successful opening of two stores in Tokyo, Japan in March 2016.

“The new store concept is part of our global repositioning strategy and will serve as a benchmark for future retail development in Australia and other key markets,"said global brand director, Allison Bard.

“We wanted to create a welcoming environment where local and international customers can linger, interact with the product, and experience the brand in a new way."

The new flagship store features minimalist design and a specially designed mirror that offers viewing from multiple angles. It opens October 18.