LaDress to open fifth brand store in Rotterdam

By

Shomara Roosblad

Published
Sep 20, 2017

Dutch fashion brand LaDress is opening its fifth brick-and-mortar location in the Netherlands on 23 September. The 40 m2 store will be located in Rotterdam, following recent openings in Amsterdam, Maastricht, The Hague and Antwerp, Belgium.

Simone van Trojen founded the brand as an online store in 2006. Initially it focused on dresses, but quickly expanded its range and began opening physical locations. LaDress carries it own designs: LaDress, LaDress Couture, LaDress Balance and LaDress Girls in a variety of styles and colours. The label's offering ranges in price from €59 for a runner skirt to €395 for a dress from the Couture collection.

LaDress aims to further expand to several European cities in the near future. In addition to the online shop and its current physical presence, the brand also hosts LaDress Boutique, a traveling pop-up store in the Netherlands and Belgium.