By
AFP
Published
Mar 13, 2014
Download
Download the article
Print
Text size

Comme des Garçons and Pharrell Williams create fragrance

By
AFP
Published
Mar 13, 2014

The musician's latest collaboration will see him team up with the legendary Japanese luxury label on a new fragrance.

Christened G I R L, the unisex scent is the musician's first attempt at a fragrance and the first time the brand has worked with a musician on such a project.

Pharrell Williams | Source: AFP

"This is the first time we have created a fragrance for a musician and I can think of no greater talent and no greater gentleman to have done this with," explained Adrian Joffe of Comme des Garçons. "Pharrell knew exactly what he wanted the perfume to smell like right from the beginning," he added.

With the scent set to hit stores in September 2014, Pharrell was excited about the collaboration: "As one of my favorite designers once said, ‘Comme des Garcons is your favorite designers' favorite designer... the top of the top, the best of the best.'"

The seven-time Grammy Award winner has recently announced upcoming clothing collaborations with G-Star RAW and Japanese fast-fashion retailer Uniqlo. His latest album, which bears the same name as the fragrance, was released March 3.

Copyright © 2024 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.